Search Engine Marketing Seminars
85% of Internet users rely on search engines to locate relevant information on the Web (e.g. Google, Yahoo, MSN, AOL, etc).
Surveys confirm the existence of the so called “50% Factor” - roughly 50% of people that view the first results page of search engine listings go to the 2nd results page, and only 50% of them go to the third results page, and so on. Here's what Bear Stearns analysts say about Internet positioning on major distribution channels: "Our research uncovered that being listed in the top five assures the highest level of response, and that after the fifth slot, response drops dramatically”.
Attend The Search Engine Workshop Seminars and learn how you can optimize your Web site so that you can be found by your potential customers.
Let Us Bring The Search Engine Marketing Seminar to Your Group!
Cost of Seminar - $1,750
**Groups size up to 50 people.
**We do also require an Internet connection and LCD projector.
Search Engine Workshop Agenda (Three Hour Seminars):
The Importance of Search Engine Marketing
*What is search engine marketing, and why is it so important to the success of your online business?
*What are the differences between search engines and directories? Who are the major players?
*How do the search engines work? What are spiders, crawlers, and algorithms in the search engine industry?
Search Engines Friendly Web Design
*Domain Name Usage
*Metatags, ALT-Tags, text links, page copy, bridge pages (do’s or don’t’s), images vs.
text, dynamically generated sites, redirects, flash, frames, link architecture, file naming.
Choosing Keywords
*The most important part of the "search engine marketing" process is to choose the right "keywords" for your Web pages. Learn effective "keyword research" strategies for boosting your chances at getting highly targeted traffic that actually converts to sales.
*Learn where to place the keywords on your site.
*Learn how to create captivating titles and descriptions for your pages that are designed to pull in traffic to your site.
*Learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch that lateral thinking convert to traffic and sales for your site.
Writing for The Search Engines
*What do search engines want to see when they visit your Web site? Content! Learn how easy it really is to create content-rich pages that appeal to both your human visitors and to the spiders.
Link Relevancy
*Building a solid link popularity is one of the most important things you can do to ensure the success of your Web site. Learn effective link building strategies
Submitting Your Site To The Search Engines
*Learn everything you need to know about submitting your pages to the search engines in this session
Tracking Results
*How can you determine your rankings, once your pages make it into the search engines' indices?
*Analyzing your human and spider traffic will give you crucial information that you can use to strengthen your site. Are you losing traffic from one page of your site? Why? Are you getting the information you really need from your log analysis software? What areas are the most important in log analysis, and which should you be concentrating on?
*Learn ways to track your conversion rate so you'll know whether your search engine or pay keyword efforts are actually paying off.
Pay Per Click Advertising
*How to manage a PPC campaign?
*Choosing Keywords
*Managing Your Budget
How to Boost Compelling Visitor Response (and Increase your ROI)
*After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal.
SECRET Tricks of The Trade
WHO SHOULD ATTEND:
*Anyone and everyone who needs to promote a Web site
*Business owners or anyone interested in learning how to obtain higher rankings in the search engines.
*Web designers and Webmasters who need to understand how to create search engine friendly designs.
*Marketing directors and sales managers who are confused as to how to get their sites found online and need someone to explain it to them in simple terms they can understand, using methods they themselves can implement.
*Site owners who want to learn more about pay-per-click advertising.
*Those interested in learning how to improve their Web site copy for the search engines.
*Anyone currently or contemplating operated an E-commerce Web site.
This workshop is designed to accommodate new search marketers as well as those who have already implemented a search engine strategy. New search marketers leave ready to launch a campaign. Experienced marketers find ways to significantly improve their results.
|
