Get a complete picture of sales activity driven from your email
Easy integration of our conversion tracking features makes it possible!
See sales conversion activity driven by your email programs, right in the iPost Mailing Manager. When your email includes a call-to-action for purchasing, visting an ecommerce website, or signing up for an event, you'll often want to collect conversion (such as sales or signup) information, so you can get a total picture of your ROI and conversion volume.
Integrating your website with iPost's automatic conversion tracking is easy:
Put an iPost-supplied tracking pixel on your checkout or signup "thank you" page.
Optionally add website programming that embeds info you wish to collect, such as purchase amount, customer email, and product categories into the URL of the tracking pixel.
See conversion info on the reporting pages of your iPost mailings!
Information collected by the conversion tracking system can be used for list segmentation and mailing personalization, too!
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